A while back, I started testing two things to switch up my browsing habits (and partially free them from Google): I began using Firefox Quantum1, and I switched my default search provider to DuckDuckGo. I have been spending pretty much equal time with both Google and DuckDuckGo since (though, admittedly, I have many prior years of comfort with Google). This has been more than just a purposeless experiment. Google started out as a company that I liked that made a product that I liked. This slowly but surely morphed into a company that I was somewhat iffy about, but with several products that I liked. Nowadays, the company only increases in iffiness, but Google’s products are increasingly feeling bloated and clumsy. Meanwhile the once-laughable alternatives to said products have improved dramatically.

As far as results are concerned, Google (the search engine, from here on out) is still quite good. When it works, it’s pretty much unbeatable for result prioritization, that is, getting me the answer I’m seeking out with little-to-no poking around. But it’s not infrequent that I come across a query that simply doesn’t work – it’s too similar to a more common query, so Google thinks I must have wanted the common thing, or Google includes synonyms for query terms that completely throw off the results. The ads, and sponsored results (aka different ads) are increasing to the point of being a distraction (particularly on mobile, it can take multiple screens worth of scrolling to actually get to results). AMP content is prioritized, and AMP is a real thorn in the side of the open web (Kyle Schreiber sums up many of AMP’s problems succinctly). Finally, Google is obviously an advertising company, and we all know by now that everything we search for exists as a means to track us. This is not a huge complaint for me; it’s a known ‘price’ for the service. For as much as it leads to targeted advertising, it also helps tailor search results. Of course, this seems nice on the surface, but is a bit of a double-edged sword due to the filter bubble.

To be fair, some of these things are mitigated by using, but its behavior is seemingly undocumented and certainly nothing I would rely on2. This is where DuckDuckGo, which was designed from the ground up to avoid tracking, comes in. DuckDuckGo makes its money from ads, but these ads are based on the current search rather than anything persistent. They can also be turned off in settings. The settings panel also offers a lot of visual adjustments, many of which I’m sure are welcome for users with limited vision3. Anyway, my experiences thus far using DuckDuckGo as a serious contender to Google are probably best summed up as a list:

All in all, I have no qualms using DuckDuckGo as my primary search engine. I will not pretend that I do not occasionally need to revert to Google to get results on some of the weirder stuff that I’m trying to search for – although, as mentioned earlier, Google thinks it’s smarter than me and rewrites my obscure searches half the time anyway. DuckDuckGo isn’t entirely minimalist or anything, but its straightforward representation, its immediacy, and its clarity all remind me of how clean Google was when it first came to exist in a sea of Lycoses, AltaVistas, and Dogpiles. It returns decent results, and it’s honestly just far more pleasant to use than Google is these days.

  1. I’m about 50/50 on Chrome/Firefox usage these days. Mostly Firefox on mobile, exclusively Firefox on Linux, and an odd mix elsewhere. It’s not an officially supported browser at work, so I stay in Chrome more since I have to test things. Anyway, I’m getting along with it well enough – still really love the sync; still really, really hate the 1999 URL bar. ↩︎
  2. There’s a thread about which answers a few questions about it, but doesn’t mention things like AMP results seemingly not being foisted upon users at ↩︎
  3. I, on the other hand, just opted to make mine pink. Clicking this link will make yours pink, too, so don’t do that unless you want a pink search engine. ↩︎
  4. Note that Lovelace was in the news around the writing of this post, as a manuscript of hers had just sold for £95,000 at auction. It seemingly rewrote the query URL to include a news flag, so I’m curious what this link will end up doing in the future. Regardless, I doubt it would have pulled up a bunch of old news in the Instant Answers section if there was no current news. Update 2019-06-20: Ada Lovelace has not been in the news recently, and searching DDG for her name did not bring up news items at the top. Neat. ↩︎