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The death of Miitomo

Well, damn. Come May 9, Nintendo is shuttering Miitomo. I don’t know that it was ever terribly popular – it was Nintendo’s earliest venture onto mobile, but it wasn’t really a game. There were some game-like elements, primarily throwing your body into a pachinko machine to win clothes, but ultimately it was a dollhouse. A game of dress-up.

Entertainment, in all forms and across all media, is often a tool for escape. Some wish to lose themselves in a setting, others as a passive bystander in a plot, still others seeing pieces of themselves in fictional characters. A dollhouse experience is largely concentrated on this third aspect – expressing yourself, consequence-free, as this blank canvas of a person. While certainly a valid means of escape for anyone, this seems especially valuable to trans folks and people questioning their gender identity. The answers and comments on in-game questions revealed a staggering number of trans Miitomo users. I don’t really know of another game of dress-up that will serve as a viable replacement to Miitomo, and this is heartbreaking.

The May 9 date will put Miitomo’s lifespan at just over two years. Unfortunately, the app is entirely dependent upon the service, and assets users have acquired will not be retained locally, etc. While it seems plausible that local copies could be downloaded so that users could still fire up the app and change into any number of outfits they had previously purchased1, this will not be the case2. This is not a matter of ‘no more updates’, this is ‘no more app’. And that’s… a fairly short lifespan, even for a niche non-game. This absolute dependence on hosted assets makes me wonder about some of Nintendo’s other mobile forays. When Super Mario Run stops being worth the upkeep, will there be no more updates, or will the game cease to function altogether? Nintendo is in a weird spot where a lot of their casual gaming market has been overtaken by mobile. Obviously they want to get in on that and reclaim some market, but they just haven’t proven that they quite ‘get it’ yet. Or perhaps rendering a game entirely ephemeral is meant to prove to us the value of a cartridge. I… doubt it.

On January 24, Nintendo stopped selling in-game coins and tickets3 for real-world money. Daily bonuses, which used to be a handful of coins or a single ticket, are now 2,000 coins and 5 tickets every day. That’s a lot of in-game purchasing power for the next few months, and I’m glad that Nintendo is saying ‘here, just go nuts and have fun while it lasts’. Better than making this announcement on May 1, and operating as usual (including in-app purchases) until then.

I am truly sad about this; Miitomo has been oddly important to me. There is a lot of sadness and anger in the answers to the public in-game question running until May 9, ‘What was your favorite outfit in Miitomo? Show it off when you answer!’ Users are elaborately staging Miifotos with dead-looking Miis stamped ‘DELETED’, Miis crying on their knees, demonic-looking Miis labeled ‘Nintendo’ standing over innocent-looking Miis labeled ‘Miitomo’ with table knives sticking out of them. Ouch. We have #savemiitomo, #longlivemiitomo, #justice4miitomo (bit extreme, that) hashtags popping up. Suffice it to say, there is a frustrated community. I’ll be the first to admit that it never would have had the prominence of a Super Mario Bros. or Animal Crossing game, but Miitomo has been very meaningful to a lot of people.


  1. Purchased, here, referring to in-game — not necessarily tied to real-world currency. ↩︎
  2. I guess this would defeat the ‘social’ aspect. But, assuming the technical hurdles were not extreme, it would still be a nice gesture. And Nintendo has yet to successfully pull off anything resembling ‘social’, so I imagine this would calm a lot of us for a while. ↩︎
  3. Coins are used to buy clothing. Tickets are used to play the aforementioned pachinko-style games for the sake of winning clothing and/or room decorations. ↩︎